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4 Content Marketing Trends for Business Owners in 2017

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.

3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability?

Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.

o Get 50 new leads a month into our sales funnel.

o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

How Can Drip Marketing Help Your Small Business?



Drip marketing is an effective approach to maintain your brand in front of your potential clients until they’re ready to decide to the buying choice. Staying at the forefront of your clients’ minds is usually a undertaking. Drip advertising and marketing is a extraordinary technique to hold you there.

Types of Drips

Using drip advertising techniques actually "drips" your logo in your clients or clients by giving them applicable data once they need it. You might want to rent these drip techniques:

  • Front of the mind – those maintain your audience engaged with your corporation
  • Education – those offer your target market with product records
  • Re-engagement – to win lower back the target market that may be waning in enthusiasm for your emblem
  • Competitive – engaging your competitor’s target audience with the benefits of switching for your products or services
  • Promotional – trap capability clients with limited-time promotions or pricing
  • Training – to teach your lately obtained clients approximately the usage of your product or offerings

Properly tailor-made drip campaigns maintain your marketing message in front of your possibilities with out tons work from you. You can use emails, social media, or promotional products, normally a combination of all 3, to ensure you message is constantly in front of your target market.

Platforms that promote drip marketing:

PPC on-line, which includes AdWords, Bing and Yahoo search ads, Facebook, Twitter, LinkedIn, Stumble Upon, Pinterest, and Instagram. These on line structures provide remarketing campaigns so as to drip advertisements to humans that have already visited your website online. This allows human beings to be re engaged with you content, dripping in potential customers that for a few motive or some other didn’t determine to pull the cause the first time they have been to your web site. You also can promote content material consisting of movies, gifs, picture ads, and conventional text advertisements to promote white papers, academic videos, reviews, and so on. This is a outstanding way to maximise your advertising efforts.

The different way, every other preferred general in a number of industries, would be promotional handouts. These are usb chargers or display purifier stickers for phones and pills and on and on. There are around 800,000 promo merchandise on the market so agencies should have no trouble locating one which works extraordinary for them. The key is going in front of your target marketplace and getting those a whole lot wanted repeated impressions as a way to get the man or woman to come lower back to you. Promo merchandise live in the front of a patron, mainly if they’re useful.

Simple And Effective Small Business Marketing Strategies

A business will either offer services or products to the general public. There is always a need to come up with a marketing strategy for whatever business you are venturing in, whether new or old to make it more appealing and attracting to customers thereby bringing you good returns.

A business owner can’t just sit and hope that people will get to know about the existence of the business and come for the products and services offered there. Each and every business, be it a real estate, a health club, or even a small shopping mall need a marketing strategy to improve the sales and profits that come with that. There are various marketing strategies that small business owners can use to improve and help their businesses grow without having to spend too much money on.

The main purpose of coming up with a marketing strategy is to grab the attention of potential customers, arouse some interest hence triggering a desire to purchase your products and services. This means therefore that one has to come up with a strategy that will serve the purpose and maintain the new customers.

Gaining confidence

The first thing a business owner can do is to gain the confidence of the customer. This involves communicating to your potential customers why it is advantageous to do business with you. Ensure that your strategy shows the quality experience, dependability of your business and furthermore, make sure that you offer excellent service to the customer. This way, you will manage to gain their confidence making them become loyal to you. Always come up with ways to show them why they should do business with you and not your competitor.

Create awareness

Another great marketing strategy for small businesses is to create awareness among the targeted audience. The more you make people aware of what you have to offer, you will increase your chances of being recognized. However, make sure that the information you pass to the public while trying to get your brand, name and credibility recognized is true. It is useless to give wrong information for customers to come and then find out that what you told them is not what you have to offer them. It is good to include your good points in your campaign but also make sure that all the information is correct.

To create awareness, small business owners can distribute flyers and brochures giving all the relevant information hence marketing what they have.

Business Growth Secret Revealed – Using a Marketing Calendar

Using a marketing calendar

Many business owners may not necessarily be doing their marketing planning this way or may choose to be doing this in a similar way. Either way, using a marketing calendar can be hugely successful strategy to grow your business through effective marketing.

What is a marketing calendar?

A marketing calendar is a way to organize your marketing activity to specific dates or deadlines relevant to the target markets of your business;

For example a florist could target mother’s day marketing and promotion. It may be a more general month target of for instance targeting Christmas shoppers in November. It can also be used to schedule information or promotion to clients who have been engaged to services for a specific period, such as an insurance company may wish to do certain marketing activities prior to renewal dates for instance.

A marketing calendar can be a way of aiming at different key target markets throughout the year and aligning all the marketing efforts for greater impact in gaining your target markets.

You may also notice trends at certain times of the year, which you may choose to attempt to exploit more fully in your marketing calendar planning. For instance a financial planner may see a spike in new year resolutions leading to more interest in wealth creation early in the new year.

How to do a marketing calendar?

Your marketing calendar is a working document you can revise and update throughout the plan year. A marketing calendar should be simple. I recommend a simple spreadsheet matrix with months or dates with your key target market type described along with the key marketing efforts directed at that target market.

Go back and review your target markets.

A good business should know exactly who or what kind of client or customers it would like. Remind yourself the types of target markets that you may be winning more, make more money from, have more competitive strengths in, more specialized in or even just downright enjoy more. The key is don’t be too broad or have too many. The more specific your target market is, the easier your marketing becomes and chance of marketing success.

Review all of your marketing activity

If you haven’t already done so, go on and write down all your marketing efforts in detail and check on just how effective each marketing tool is for you. To state the obvious you should then consider putting more focus on the ones that work and eliminating the ones that don’t work. You could also try to match certain ones to the different target markets.

Some examples of your marketing efforts maybe be:

• Signage

• Social media

• Websites

• Referral partners

• Business networking

• Paid online marketing

• Asking for referrals

• Web blogging or SEO

• newsletters

What if this doesn’t apply to your type of business?

Perhaps your business is not at all dependent on the date or time of the year. If so, consider just having after care schedules to perhaps ask for referrals or cross sell you at a certain point after a sale.

Where do I find the time to do this?

Well often business owners do not get out of the business long enough to develop some systems to improve their businesses. If this is the case they are unlikely to get different results.

So they need to look at ways to free up their time to devote in this area. This can be achieved by delegating or training staff to be more capable and giving the business owner more time to develop their business.

Otherwise they may simply outsource their marketing and grow their business that way.

Some other examples

• One business owner says he arranges a highly discounted sale of stock or wrongly sized materials. As well as clearing out stock, staying tidy, it brought in new people into his showroom and lead to sale of his real product too.

• Use a regular say monthly newsletter of useful information or stock listing to your customer list. It will be a great way to keep you in mind of the customers. You may also be inviting them to buy or use your services at the perfect time they may be considering that very purchase at that time.

• Curiously at times of elections spending can slump in economies. So you could factor this into your marketing calendar too.

Here are some reasons why a marketing calendar will help your business grow

1. having a plan gets you to a destination. You will be efficient in knowing what to do at certain times of the year and can repeat these year in year out.

2. Focusing on less gets you a better result. Improving your efficiency from your marketing tools will get you better results.

3. More clients and customers come with more marketing activity. Thinking in this way and implementing a system to gain new clients will be effective in improving your sales.

4. Improve your branding and reputation. Honestly, being consistent and having good marketing activity will make you appear to be an even more successful business therefore attracting more clients and customers.

5. Become more productive. By working on your business you will learn how to outsource and delegate. This will also get your more profit or results with your time.

6. Making more success in your business always improves your personal life balance. So having more profits may in turn means more holidays or more staff to help you better enjoy your non working life.

Are There Any Benefits Of Affiliate Marketing To A Business?

Affiliate marketing can be defined as online sales tactic that has product owners allowing others to market company products on their behalf. The product owner increases sales by making this possible. Often times, the marketing strategy is looked as beneficial to the affiliate marketers who make commissions without necessarily having to own a company or manufacturer products, Whereas they really do benefit, the business allowing them to market the products also stands to benefit in one way or another.

Affiliate marketing has been embraced by many companies, especially those in fields with stiff competition. It is a tactic that might mean making a little less from the products because of the commissions paid to the affiliates but there are a number of benefits that make the businesses find the strategy still worth the effort.

1. It offers a cheap way of acquiring customers

The truth is that affiliates do not make any money unless they successfully refer a visitor to the company and actually make a sale. As a business, you so not have to worry about going at any loss with affiliate marketing because you only pay for the value that you have already received.

2. You enjoy fixed costs as far as marketing goes

This is because you will speak terms and conditions with your affiliates and the greed amount is what you get to pay as commission for successful sales made. The variables remain at that unless you choose to increase the commissions. This means that at the end of the day you get to enjoy cost of sale fees that are steady and manageable.

3. It improves brand visibility

Affiliate’s use all means possible to secure sales including displaying ads on their website and making search engine listings. Their efforts, whether they yield sales for them or not, end up offering you greater free visibility as a brand at the end of the day. More and more people get to hear about you and know of your existence, even if they do not end up become conversions and this is good for business.

4. Affiliate marketing offers targeted benefits

Affiliate marketers are very particular with where they post the ads. They know the exact audience to target and work only with the most suitable demographics to their advantage too. Therefore, you can be sure that every effort put into it is targeted and chances of getting positive responses are quite high.

5. It is a transparent process

Transparency of ROI is very appealing to merchants. Using affiliate marketing puts you in a position to track sales origin. You get to see where the sales are made, when they are made and how they are made. It is a process that gives you confidence and you will only pay for the value that your business has actually received.

However beneficial affiliate marketing is to businesses, it is important to have a plan regarding the same to enjoy optimum results with the marketing approach that has become very popular.

How To Improve Your Affiliate Marketing Business

An affiliate marketing business is a great way to start an online business. An affiliate earns money by selling other people’s products and services on the internet. You don’t have to produce or carry any stock and the product owner takes care of all the product delivery and payment programs. Each time you make a sale, the product owner will pay you a commission.

So, once you’ve started to earn a few commissions, how do you improve your affiliate marketing business?

Build Your Own Website

In its most basic format, it is possible to do affiliate marketing without a website. But, when you have your own website it helps to establish you as a specialist in your niche. Your website can offer product reviews, information about your specific niche market and useful suggestions and guidance for your target audience.

Get To Know Your Target Audience

When you start affiliate marketing it’s typically all about selling. But as you become more experienced it becomes more about ‘telling’. Even though you may feel like a salesperson, the truth is you’re directing buyers to the sales page of the products you are promoting. So leave the selling to them. Your job is yo provide your website visitors with the perfect solution to their problem.

Offer Free Gifts

Very often product owners will provide their affiliates with reports, eBooks, videos, etc that they can give away to prospects for free to help promote and sell their products or service. Make sure you use these. When appropriate, free trials, eBooks, reports and video demonstrations can go a long way to convert someone who can’t decide to buy or not.

Split-Testing And Tracking

To improve your affiliate marketing business you need to know which areas of your website, emails, articles or blog posts, review,s etc are generating results and which maybe problematic. That is where split-testing and tracking tools can help you out. Split testing and general tweaking, tracking and testing the placement of things like sales copy, wording and terminology, layouts and even colours of buy buttons, advertisements and other calls to action can make a big difference to your sales.

Expand Your Markets

If your techniques are working in one market, you can use your knowledge to expand into another niche market.You can also investigate other affiliate programs to boost your commissions. For example, if you’re only promoting products via Amazon, there are many other online affiliate income programs that have a huge variety of both physical and digital products that you can sell.

Glass Columns For Home Or Business Staircases

Support columns are essential components for any residential or business staircase. In fact, these vital parts help support railing, while adding a touch of design to the overall scheme. According to home builders and renovation experts, these accessories are known as balustrade. While they are mainly designed for stair railings, they also help support outdoor patios, decks, and other structures.

If planning to upgrade your staircase, there are several options to consider. For one, home or business owners have to make sure any additions fall into their respective budgets. Checking the stair railings for properly sized holes is also important for new installations. It is also essential to maintain the existing decor of the structure and home.

As a result, you will have to determine whether glass, metal or traditional wooden accessories are needed. Size is also of pivotal importance when upgrading or replacing components. For example: larger stairways will require stronger and more columns to support railing. There are also curved supports, which are designed to specifically support curved railings. Another option to consider is the design of the spokes for the railing. There are basic designs available, however, the more intricate and stylish ones tend to cost more.

No matter which option you go with, researching all brands and comparing prices is essential. This is the best way to make a worthwhile and informed purchasing decision. Speak to local interior designers and home improvement experts are also recommended. They can help you with ideas and suggestions for upgrading your stair railings or support systems.

Local designers are also available for consultations. This allows them or another contractor to meet your needs within time and budget. As part of any consultation, the expert will size the entire staircase systems. This includes columns, spokes, holes, and especially the banisters. Securing the right dimensions is essential when it comes to replacing or upgrading certain parts.

Another option is to check the Internet for brand and price comparisons. This is probably the fastest way to access a myriad of staircase products and accessories. Home or business owners can also access customer reviews, industry ratings, and other vital information on staircase brand accents and upgrades. The best part is most of these sites offer live customer service for any product questions or concerns.

Perhaps the best way to gather ideas is by simply visiting home and office improvement stores. This is a good way to review columns up close and in person. In addition, reviewing components in person also allows you to envision how they might look on your staircase. Store personnel and customer service agents are also there to answer any questions about price, installation, and compatibility with existing railings.

If you are tired of your existing theme or simply want a change, there are so many options available. All it takes is a little legwork and research on your part to secure the right components for your stairs. From glass balustrade and wood to metal, local stores feature a range of items that can possible meet your needs and specifications.